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Music Is Key to TV's New Golden Age

“It’s not at all an afterthought any more. [Game of Thrones] is such a great evolution. It’s a great example of the modern theme-song movement,” says Amanda Byers, an expert in the relationship between music and television.
HBO shows have long gone hard in the paint when it comes to using music for a hit series.
“The Sopranos was one of the first to have this amazing main title experience for the viewer, that brought together a song that just started to trigger something in people’s brains and put it together with imagery that really got people to suspend disbelief,” adds Byers, who is managing director, of the TV-music crowdsourcing database TuneFind. “The beginning of The Sopranos you sat there, and you watched those opening titles, and it got you going, you knew where you were going.”
The show True Blood with Jace Everette’s "Bad Things" was another song/show combination that delivered.
A few years earlier, shows like Scrubs and The O.C. began incorporating music like never before, and not just in the titles. “A little over 10 years ago you started to see shows pulling music into the scene, into these moments to try and create a bigger mood or to really emphasize different scenes or to help develop character and kind of set viewers expectations around a character’s personality, what they brought to the show," says Byers. "As this Golden Age of television became more about rich storytelling, music became a key feature."
There are about 830 television shows covered on TuneFind, which helps viewers find songs used in their top shows.
Another whose popularity can’t be mentioned without acknowledging its music is the Netflix phenom Stranger Things, which recently announced Season 2 will premiere in late October.
“[The show’s music supervisor Nora Felder] was able to go in a theme around the 1980s, and this iconic time when a lot of these viewers were alive, with some great call-back stuff and familiar sounds,” Byers says. That’s not to mention the huge spotlight that was shown on Austin band SURVIVE, which produced the key music for the show.
Still, the man to look at as the leader of the pack in terms of the revival in television music is the composer and producer Ramin Djawadi.
“His work on Game of Thrones really caught a lot of people’s attention, and I think we saw a transition," Byers explains. "In cases where shows were going for original composition, they might release an original soundtrack after the season finished airing, but with a show like Game of Thrones there was so much demand for Ramijn’s score that they started releasing that score concurrent with the air of the episode so that fans could get it right away.
“Now Westworld was another [show with Djawadi’s music], it’s a new show, they weren’t sure if it was going to have this same level of popularity. It clearly did," she adds. "They released a soundtrack with all these amazing instrumentals and adaptations that were done for the show."
Of course, putting more attention on music in television also follows the influx of a new kind of job in the television industry — music supervisors. An important part of the rise in prestige-TV music, these supervisors partner with showrunners to select and identify music that will be used in shows, according to Byers, who has worked with all the best over the years.
The supervisor, she explains, helps to construct playlists for different options for different scenes. “They’ll get a script and start working out, ‘OK, where are we going to have some music in these four spots, or these 20 spots?’” she says.
Television shows, in many ways, have become the new-music discovery platform, not an app or streaming service. “There are a handful of shows that have set the bar," says Byers. "Literally, viewers follow those shows in order to discover new music.”
The biggest challenge for the music supervisors is not to use cliché tunes, which is why you find shows like The Walking Dead pushing a lot of original music by independent or new artists.
“They don’t want to use an artist that you’ve heard, or some song that you have been hearing on the radio for ages," says Byers. "And often, some of those songs are too expensive. You have to budget for five different songs in a show you can’t blow it all on this week’s top of the chart."